As part of Just Football’s Oranje Wednesdays feature, going forward we will take a look at the fashion of Dutch teams on the same day. We are first going to look at the nation’s most successful club, a club steeped in history and tradition, it is the one and only Ajax and their new home kit for the 2012-13 season.
Adidas have subtle changes from last season’s home kit. It is a given that whatever kit maker design the Ajax shirt that the world famous white shirt with red thick funnel stripe down the middle of the shirt will always be in place. This season, the red funnel stripe cuts inwards towards the bottom of the shirt and the bottom of the sleeves have a red trim as opposed to thick red funnels like last season. There is now a v-neck with a red pin stripe trim as opposed to last season’s flapped collar with red and white halves. An imprint of the Amsterdam coat of arms bearing the words Ajax appear near the bottom of the shirt. The similarities between the kit is that the token Adidas three stripes do not go the whole way down the sleeves. Aegon remain the shirt sponsor of the Amsterdam giants.
One thing that Adidas always manage to do very well every time that they do a new home kit is an innovative and highly entertaining promotional video. In this video Adidas have craftily fitted in to the Ajax Experience in Amsterdam some fake fitting rooms with two way mirrors. As soon as the fans entered the room and tried on the jersey, one of the walls suddenly opened and Ajax players Vurnon Anita, Daley Blind, Jasper Cillessen, Siem de Jong and Kolbeinn Sigthorsson as well as women’s team players Leonne Stentler and Babiche Roof gave them a warm welcome!
With such an iconic design, it will always be difficult for Adidas to put a unique spin on the shirt, hence the original and memorable promotional videos that Adidas bring out. In conclusion, I prefer last season’s kit, the collar works better and the red funnels at the bottom of the sleeve look slicker than this season’s effort.
I would give the kit a 6.3/10.