The new Ajax away kit for the 2012-13 season could either be considered as bold and courageous or quite simply an eyesore. Ajax will play their away games this season in a combination of dark and light blue fused with a fluorescent lime green.
The base of the new shirt is a dark blue. The first dominant feature of the design is the light blue middle with an X going from the right midriff through the crest almost looking like a crucifix tilted on its side. The X is a representation of the three X’s that are found within the Amsterdam flag. Within the X are vertical markings in a dark blue colour. The second, and main dominant feature on the shirt is the use of the fluorescent lime green. This colour is used for the Adidas three stripes, the v-neck collar and the trim at the bottom of the sleeves.
The Adidas insignia, club sponsors Aegon and the Ajax crest come in the same fluorescent lime green colour, with the club crest appearing in a monochromatic format. Although this format would work better than the original crest, the three stars above the crest, representing Ajax’s domestic title success on more than thirty occasions is presented in gold. For me, this simply does not work with the colours used in the kit. The stars would have been better off in the same fluorescent lime green. One of the main selling points of the shirt, however, is the trademark ClimaCool material, lighter than ever, providing a highly comfortable fit by drawing moisture away from the skin, ensuring that the players stay cool and dry in a variety of conditions.
I do not like what Adidas have done here. I am not a big fan of these types of colours for an away kit and especially not combined with the fluorescent lime green shorts that accompany the shirt. I actually really liked the light blue away kit last season. Adidas really marketed the kit well bringing out an extensive range complementing this design. This design had grace and it really complemented the home kit. Adidas could have really built on something there. Instead, they chose to grace the general public with this design. The fact that I have written “fluorescent lime green” so many times probably highlights my dismay at the overuse of the colour on the shirt.
For the above reasons, I would rate the kit as a 4.8/10.
What do you think of the kit? Do you like designs like these for an away kit that completely step away from tradition and focus solely on modernity? Leave your comments below, or share your opinions on Facebook or Twitter.