Miguel Ángel Lotina was recently asked for his thoughts on the dramatic turn of events that occurred during Real Madrid vs Getafe, a match in which ‘the other’ Madrid side won by a much-talked about goal to nil. ‘If you score a goal, the first thing you must do is check for the linesman's flag, always’ was the Deportivo la Coruña manager’s response. Such comments present Lotina as a man mindful that, even in those greatest, most elevating of moments, even in those moments when the finest of rewards lay bare, an element of caution – anxiousness, even, must be preserved while such rewards are proven genuine and not in fact false dawns.
With such an attitude Lotina is perhaps well-suited to Deportivo la Coruña right now, because his sentiment quite aptly sums up Los Turcos’ recent predicament. In the last twenty years the club have experienced a period in their history that could readily be considered a macrocosm of the 29 seconds of madness that took place at the Santiago Bernabeu lately. After the magnificent title triumph of 1999/2000, the dizzying thrills of Champions League football and all the lasting memories, the Galician outfit now find themselves threatened with relegation and a serious candidate for next season’s Segunda. The incredulous looks on the Real Madrid players’ and fans’ faces as a goal lead became a goal deficit in seconds goes some way to exposing the rapid switch from joy to pain experienced by Depor fans who have seen their beloved side transform from champions to also-rans to relegation fodder. For them as for Real against Getafe, the gift soon became the curse. Triumph quickly turned into despair. The blissful high promptly transformed into a crushing low.
The burning question as far as Deportivo are is concerned is – how? How did a side not so long ago contesting a Champions League semi-final turn into one of La Liga’s also-rans? How can a team so well-established disintegrate so rapidly? What could cause such a fall from grace?
The answer, perhaps predictably, involves money and all its trappings, and Depor’s remarkable tale is inextricably linked to that of their President and the man who reinvented the Blanquiazules, Augusto Cesar Lendoiro.
For much of their existence, the club originally formed as ‘Deportivo de la Sala Calvet’ were nothing more than an undistinguished football team in the Northern province of Galicia, flitting between the upper tiers of Spanish football with little ceremony. Prior to Lendoiro assuming the presidency in 1988, the Blanquiazules were something of a yo-yo club in Spain, with promotions to and relegations from the Primera Liga commonplace, particularly in the 1970s. Stability and success were words rarely associated with Depor at the time, and financial insecurity only further contributed to the state of ennui. In 1987/88 the club flirted dangerously with relegation to Spain’s third tier but a goal in the final seconds of the season kept them not only in the Segunda but also perhaps in existence, such was the desperate situation for Deportivo at the time.
In the summer of 1988 and with the club still shaken by that near escape, all involved with the Blanquiazules agreed a thorough restructuring of the club was necessary at all levels. In the aftermath of the upheaval, Augusto Cesar Lendoiro became President of Deportivo La Coruña.

Superdepor
Lendoiro was a man with a vision. A local businessman bristling with ambition, he quickly set about realising his dream of converting Deportivo into a major Spanish power. He began by stabilising the club’s finances and though they remained in the Spanish Second Division an emphasis on attracting more fans to the Riazor saw the average attendance rise 80%, from 10,000 to 18,000. With profile raised and finances improved it was up to the playing squad to do their part, and in 1990/91 at the third time of asking, Depor finally won promotion to the Primera Liga thanks to a squad delicately and effectively balancing youth and experience. The ‘Superdepor’ era could now commence.
Deportivo narrowly avoided relegation in their first season back in the big-time, and upon successfully navigating this testing first hurdle the club’s aspirations swelled dramatically. Lendoiro, naturally, spearheaded the wave of renewed optimism. As if trying to make up for lost time, as if energised by all the years spent slumbering idly in the doldrums the flames of desire only intensified the club’s intentions, and outwardly the mindset changed from humble to cocksure. Lendoiro issued a famous war cry to La Liga. The words ‘Madrid, Barcelona, here we are’ rang piercingly in the ears of all involved with the Blanquiazules and, buoyed by a plethora of exciting signings the league’s brash new upstarts set about shaking up the status quo. Far from being empty talk however, the club matched confident swagger off the pitch with suitable performances on it and, boasting internationally renowned players the calibre of Bebeto and Mauro Silva, Deportivo took la Liga by storm, competing manfully with the big boys and qualifying for Europe. Having shown that Depor could compete at that level, Lendoiro’s thirst for success reflected in his spending, and between 1992 and 1995 over €15 million was spent on new players – a huge outlay for a club Depor’s size. The cash injection brought results and in 1995 Deportivo acquired the first major silverware in their history, winning both the Copa del Rey and the Supercopa. They also came agonisingly close to a league title, but unfortunately for the Galicians they blew the 1993/94 championship in the most dramatic of fashions. Yugoslavian defender Miroslav Djukic missed a last minute penalty that would have seen them crowned champions.
Though blowing the league was clearly agonisingly painful, Depor’s rising domestic profile coincided with an increased status in Europe courtesy of impressive UEFA and Cup Winners Cup campaigns. This gave Lendoiro all the encouragement he needed to continue his generous spending policy. The first stage of his blueprint had borne fruit. The club were now a well-established, attractive Spanish football club with European pedigree. ‘Superdepor’ were alive.
Eurodepor
The next phase would prove the most challenging – taking Deportivo la Coruña to the top. The money Lendoiro had spent earning the club national recognition was nothing compared with what it would require to steer them towards the next part of his dream – becoming a European heavyweight. Still, with La Liga’s star on the rise, a lucrative new TV deal and Deportivo of one of the division’s more appealing names, the president was not about to cool down. Between 1996 and 2002 some €250 million was invested in upwards of sixty new players, all on generous wage packages, while cash was also set aside to improve the Riazor stadium and training facilities.
Young foreign talents like Rivaldo, Jorge Andrade and Roy Makaay were recruited alongside impressive Spanish players like Joan Capdevila, Diego Tristan and Juan Carlos Valerón .Added to experienced heads like Djalminha and Nourredine Naybet and Deportivo had a squad to be feared. Under the guise of Basque coach Javier Irureta, Deportivo finally reached the Holy Grail at the turn of the century, when in 1999/2000 they won the first La Liga title in their history. Lendoiro had fulfilled his prophecy and Depor had triumphantly reached the top of the mountain.
With the title came a place in the UEFA Champions League and a new experience for the club. In 2002 they won their second Copa del Rey, another Supercopa and experienced in Europe some of the finest, most memorable moments in their 102 year existence. To this day their incredible comeback against AC Milan en route to the semi finals in 2003/04 remains one of the outstanding performances in Champions League history - the Blanquiazules overturned a 4-1 first leg deficit to humiliate Milan in front of a packed, deafening Riazor stadium, thumping the European giants 4-0.
This would prove to be Depor’s zenith.
Babydepor

Conventional wisdom has it that what goes up must come down, and for the Galicians ultimately this proved accurate. Depor had come tantalisingly close to a Champions League final berth, and in the summer of 2004 Javier Irureta sought new faces to help the side challenge on all fronts. This time however money was not forthcoming. Lendoiro, usually so flamboyant in the transfer market, refused to release the necessary funds for several potentially high-profile signings, and instead advocated the release of several key players. Club legends like Djalminha and Naybet left and, departures aside, the Galicians were unusually quiet. Something was afoot.
Lendoiro tried to quell the unease by announcing a change of direction. Rather than buy top players, the club would now focus on developing their own. The press dubbed the new strategy ‘Babydepor.’ Despite the president’s attempts at spin though, it became clear that this new-found emphasis on youth was adopted out of necessity rather than choice. Lendoiro was a man fond of excess, and in striving to dine at the table of European football’s elite his extravagant spending stretched the club beyond its means. Debts upwards of €130million had been amassed, and for a club lacking an extensive fanbase this was unsustainable. The tipping point had been reached. It was time to backtrack.
Cost-cutting proved trying for a club slowly becoming accustomed to the high-life. Dozens of high-earners (invariably the best players) were shipped out and Irureta, sensing the disillusion, upped sticks and left. Results steadily worsened and alas Depor are left in the sorry predicament they face today.
Segunda-depor?
John Toshack once described Deportivo as ‘a club without a solid base, something like a castle in the air,’ and while it was not clever to criticise the club he was then managing, perhaps he had a point. With such carefree spending the club overextended itself. Solid foundations were not correctly laid, and Lendoiro could only throw money at the problems for so long. While it brought great rewards at the time, the club is now paying for it with a financially frugal outlook that threatens to send them to the Segunda Liga from whence this journey began.
Of course, many hold Lendoiro accountable for the problems and perhaps rightly so. It was foolish of him to mask the club’s grave financial situation behind a smokescreen of spin and empty rhetoric. The ‘Babydepor’ façade merely set him up for a fall. As Fabio Capello put it, "The club should have made clear to the fans [that] Deportivo don't have the same resources as before." The lies only engendered in the fans a feeling of bitterness that has seen attendances reduce dramatically and the players regularly booed off the pitch. Maybe he is to blame.
On the other hand however the president - this wily, cigar-chomping maverick, guided Deportivo and its fans to the most fruitful period they have ever known. Is it better to live through a period of glory, the financial cost of which drags you into obscurity? Or is the stability that comes with being a middle-of-the-range, unremarkable, budget-balancing club an understated beauty?
Augusto Cesar Lendoiro is now seeking to step down from his presidency. The journey to the top and back made him weary. Will his reign end where it began all those years ago, with Deportivo in the Spanish Segunda? Or will there be one last hurrah for the man?
Was the gift ultimately worth the curse?